Several years ago, I came across a wonderful video produced by Cafe Next, a Hungarian ad agency. Their short film showed how creativity cannot be rushed. It requires more time. Students were given a simple clock-like design and told to complete the image within 10 seconds. Every child drew a simple clock. But when given the same image with ten minutes to draw, they were much more creative. Each child created a unique and individualized drawing.

When I was in college, I had an art teacher who had us draw a grid of 10 thumbnails for each of our assignments. The idea was to keep us from choosing our first idea when completing the project. Instead, we would have 10 ideas to work with. From then on, in all of my art assignments, in all of my art classes, I would come up with a series of thumbnails before beginning my work. It was a great lesson to learn early on.

Creativity is a process of trial and error, exploring various ideas and methods, and staying open to a flow of new thoughts during the creative process. It's no surprise to find that when the process is rushed, creativity is limited, and as a result, both the flow and the outcome suffer.

You can find the video on YouTube at HERE.